KATHERINE NGUYEN
Creative Direction + Design
selected work
Passenger Identity + Collateral
Creative Direction, Branding 2007
Branding and collateral system for Passenger. Passenger provides web-based customer collaboration platforms for Fortune 500 clients. Includes stationary, envelopes, business cards, buckslips, mailing labels, and folders.
Passenger Platform Tour
Creative Direction, Motion Design 2007
A key tool for marketing and sales, the Platform Tour presents the benefits and features of the Passenger platform. Running time: 08:30. See Platform Tour movie.
Passenger Platform User Interface
Creative Direction, UI Design, Interaction Design 2006—2008
Passenger’s customer collaboration platform is comprised of the consumer-facing community and a reporting tool for clients to measure community vitality.
Thinkpassenger.com
Creative Direction, UI Design, Interaction Design 2006—2008
Passenger's corporate website drew numerous sales leads as well as the recognition of the customer collaboration market. See http://www.thinkpassenger.com
Barker Block Lofts
Branding, Logo Design 2006
Logo design and print concepts for loft development in downtown Los Angeles. Playing with the building’s history as a furniture warehouse, the logotype “B” mimics the forms of early 20th century furniture design. See http://www.barkerblock.com
Duplexlab.com
Creative Direction, Interaction Design 2005
Awards: Graphis Interactive Annual 3, 2005
Website for Duplexlab, a design studio in New York City where I was partner with Sharon Chang. "Mutable Media" was our tagline, so the idea of mutability manifested in the design of different animal skins for each page. See archived site
Carini Lang Website
Creative Direction, Interaction Design 2005
Website design for Carini Lang, a luxury handwoven carpet business in New York City. Goal was to deliver an online user experience that would convey the richness of actually seeing and touching those carpets in real life. See archived site
Sugar Sweet Sunshine Identity
Creative Direction, Logo Design, Branding 2004
Recognition: DNA Identity, Publisher: Index Book, 2005
Sugar Sweet Sunshine is a bakery located in New York's LES, known for their colorful and mouth-watering desserts. Includes logo design, cupcake illustrations, business cards, menu design, and environmental graphics.
